FOR IMMEDIATE RELEASE
LEGOLAND® MALAYSIA ANNUAL PASSES GO ON SALE TODAY!
Park Launches Discounted Pre-Opening Annual Passes Available For Limited Time Only
JOHOR BAHRU, 23 December 2011– In the spirit of the holiday season, LEGOLAND® Malaysia today announced the launch of its pre-opening annual pass sales on AirAsia RedTix. The pre-opening annual passes will be sold at a special discounted price, with a validity that will take pass holders right into the entire year of 2013. These special prices are offered for a very limited period only, providing a great opportunity to give that perfect holiday or Chinese New Year gift.
Based on the premise that once is just not enough, the annual pass will allow for individuals and families to enjoy unlimited access to the park, which will span an impressive 76 acres (or 31 hectares) with more than 40 rides, shows and attractions.
Starting at RM150 for kids and RM195 for parents, families from across the region can experience the only theme park of its kind in Asia, especially designed for families with kids aged from 2-12. The LEGOLAND brand is synonymous with a child’s learning, education and growing experience through play offering an interactive fun-filled experience for the whole family.
“We are thrilled to offer the pre-opening passes to families in the region,” said Mr Siegfried Boerst, General Manager of LEGOLAND Malaysia. “LEGOLAND Malaysia is a very high quality theme park with a strong international brand name, and a unique positioning. It is also the first of its kind in Asia. No other theme parks or tourist attractions are comparable in the region. The pre-opening annual passes were designed to allow LEGOLAND enthusiasts not only to take advantage of a great value, but to also enjoy up to 3 months in 2012 and all of 2013, giving the annual passes a tremendous value.”
Ticket prices and Sale of Annual Passes
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PRE-OPENING ANNUAL PASS
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PRE-OPENING GATE PRICE
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* for a limited period only
Adult - RM195
Child - RM150
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Adult - RM110
Child - RM80
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POST-OPENING ANNUAL PASS
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POST-OPENING GATE PRICE
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Adult - RM275
Child - RM210
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* MyKad holders get a RM30 discount at the gate
Adult - RM140
Child - RM110
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About LEGOLAND® Malaysia
LEGOLAND Malaysia is the sixth LEGOLAND to be built in the world and the very first in Asia. Targeted at families with children between the ages of two to twelve (12) years, LEGOLAND Parks are based on the universally popular LEGO construction toy range. They offer families the opportunity to bond, learn and push the boundaries of their imaginations through LEGO experiences. At LEGOLAND, families can practice their imagination and creativity, have fun while learning, and understand the importance of caring and quality. Families will be immersed in a unique mix of kid-powered rides, building challenges, spectacular LEGO models, interactive attractions, family-friendly coasters and shows that pull the audience into the action. LEGOLAND Malaysia will feature more than 40 interactive rides, shows and attractions when it opens.
Other LEGOLAND theme parks across the world are situated in Denmark, United Kingdom, Germany and USA with Florida and California locations.
LEGOLAND Malaysia will be located in Iskandar Malaysia and is made possible through IDR Resorts and Merlin Entertainment, the world’s second largest visitor attraction operator.
About Merlin Entertainments
Merlin Entertainments is the leading name in location-based, family entertainment, and has seen the most successful and dynamic growth of any company in the sector over the last five years. Europe’s Number 1 and the world’s second-largest visitor attraction operator, Merlin now operates nearly 80 attractions, six hotels/two holiday villages in 17 countries and across four continents. The company aims to deliver memorable and rewarding experiences to its 44 million visitors worldwide, through its iconic global and local brands, and the commitment and passion of its managers and more than 17,000 employees. Merlin Entertainments operates the following attractions - SEA LIFE, Madame Tussauds, LEGOLAND, The EDF Energy London Eye, Dungeons, Gardaland, LEGOLAND Discovery Centres, Alton Towers Resort, Warwick Castle, THORPE PARK, Chessington World of Adventures Resort, Blackpool Tower, Heide Park, Earth Explorer, Sydney Aquarium, WILD LIFE Sydney, Sydney Tower Eye and SKYWALK, Kelly Tarlton’s Antarctic Encounter Underwater World, Oceanworld Manly WILD LIFE Hamilton Island. All brands which are distinctive, challenging and innovative – and which have great potential for growth in the future.
About Iskandar Investment Bhd (IIB)
Iskandar Investment Berhad (IIB) is a strategic developer of catalytic projects, working closely with the authorities, other developers and investment partners in the region to achieve Iskandar Malaysia’s vision of becoming a sustainable metropolis of international standing. It is the commercial arm of the Government that has been formed to spearhead the development and transformation of Iskandar Malaysia by conceptualising and developing catalytic projects that generate significant multiplier effects. These projects act as accelerators in the development of a new connected urban ecosystem designed for the 21st century.
IIB aspires to create a world-class connected liveable community in the heart of Southeast Asia that will lead the change for future generations to come.
IIB oversees the development of approximately 36 sq km (8,889.21 acres), or approximately two per cent, of land in Iskandar Malaysia. These landbanks are strategically located in close proximity to Singapore as well as Johor’s logistics hubs, namely the Senai Airport and the international ports of Tanjung Langsat, Pasir Gudang and Tanjung Pelepas, to ensure accessibility to and from all parts of the world.
Aligned with Malaysia’s aim to become a high-income nation, IIB drives investments across clusters in high-value service sectors to support the development of Iskandar Malaysia focusing on education, leisure and tourism, healthcare and wellness, and the creative industry.
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Pelham Bell Pottinger Asia
Matthew Law / Eunice Lua
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