SUBANG – Firefly is introducing a new route, Kota Bharu – Johor Bahru. The Kota Bharu – Johor Bahru service will link the East Coast of Peninsular Malaysia with the Southern state of Johor. This service will commence on 26 April 2012 with flights every Tuesday, Thursday and Sunday.

Ticket sales to these new destinations has commence on 16 March 2012 and can be purchased from Firefly’s website (www.fireflyz.com.my), Firefly’s airport and city ticketing offices and through travel agents.

Firefly’s Head of Marketing & Communications, Angelina C Fernandez, said Firefly is the only airline that provides its passengers with direct access between the East Coast of Peninsular Malaysia and the Southern state of Johor. 

She added: “The airline is targeting domestic traffic for this route and also from Singaporeans keen on visiting Kota Bharu and other parts in the East Coast.”

COO Shorthaul Malaysia Airlines/ Firefly, Ignatius M.C. Ong, said: “We are mounting these new flights to meet the needs of our loyal business and leisure customers from Kota Bharu who have requested for direct flights with convenient timings to the southern state of Johor. The rapid developments at Iskandar Malaysia have made Johor an increasingly popular destination to both the leisure and business traveller.  It also serves as an affordable gateway to Singapore. We anticipate Malaysians using our new services to fly to Johor and travel onward by land to Singapore.  

Ends.

Below are the flight schedules for the two new routes.

Flight Schedule

Kota Bharu (KBR) – Johor Bahru (JHB)
Commencement:  26 April 2012

Background on Firefly

Firefly, a wholly owned subsidiary of Malaysia Airlines, began operations in April 2007. Currently, it operates a fleet of 12 ATR 72-500 turboprop out of Penang and Subang, connecting secondary destinations within the Indonesia-Malaysia-Thailand Growth Triangle as well as providing air linkages between Malaysia and Singapore.

Firefly provides incredible value as well as convenient flight timings and excellent service to its passengers.  On the ATR 72-500, passengers are allowed 20kg check-in baggage allowance, provided complimentary in-flight refreshment, assigned seating and convenient city airports.

Firefly had also received numerous awards and recognition.  The most recent was on  November 15, 2011 when Firefly was conferred “Superbrand” status. Other awards received include the 2010 Frost & Sullivan Value Airline of the Year award and the Green Initiative of the Year 2010 award by Leaders in Aviation in conjunction with the Doha Aviation Summit. Firefly is also recognised as the Best Brand in Aviation for the Brand Laureate.

Firefly connects with the world through Facebook and Twitter.